In today's healthcare landscape, having a dedicated marketing team is essential for hospitals to thrive. However, managing a marketing team can be challenging, especially when it comes to ensuring a good return on investment (ROI). Many hospitals invest significant resources in their marketing teams but struggle to achieve the desired results. Firing team members isn't always the solution. Instead, the key lies in real-time monitoring and verification of marketing activities. In this post, we'll explore how a Hospital Information Management System (HIMS), like our Nice HMS, can revolutionize the way hospitals monitor the activities of their marketing teams in the field.
One common tradition in healthcare marketing is for the team members to meet with doctors, inform them about hospital facilities, and emphasize how the hospital serves patients better. While this approach is effective when executed properly, many marketing teams fall short. They might make false claims about meeting peripheral doctors or simply add unnecessary expenditures to the hospital's budget. This is where Nice HMS steps in, offering a solution to track marketing team activities in real-time.
Real-Time Activity Monitoring:
With Nice HMS, hospital management and marketing leads can track the activities of their marketing teams as they happen. Activities such as doctor visits, distribution of brochures, and interactions with potential referring physicians can all be logged in real time. This feature ensures transparency and accountability, allowing for a more effective marketing strategy.
Patient Relationship Management (PRM):
Nice HMS includes a dedicated Patient Relationship Management (PRM) module, which allows hospital staff to maintain relationships with peripheral doctors. Marketing leads can contact these doctors and build rapport, leading to more referrals. By monitoring these interactions, hospitals can ensure that their marketing efforts are converting into tangible results.
In addition to tracking marketing team activities, Nice HMS offers patient tracking capabilities. When marketing teams refer patients to the hospital, these referrals can be logged and monitored within the system. This proactive approach enables the hospital's emergency department to prepare in advance for the arrival of patients. Ambulance services and other resources can be dispatched promptly, enhancing patient care.
The Nice HMS Appointment Console plays a crucial role in monitoring patient footfall. It allows hospitals to track expected patients within specified timeframes. Appointments can be generated as part of follow-up initiatives, and the system even integrates with the National Health Authority's (NHA) Unique Hospital Identifier (UHI) module. This console helps hospitals manage and optimize patient appointments, ensuring a smooth and efficient scheduling process.
In the highly competitive healthcare industry, effective marketing is essential for hospital success. Monitoring marketing team activities through a robust HIMS like Nice HMS offers hospitals the tools they need to maximize their marketing ROI. By leveraging real-time activity tracking, PRM, patient tracking, and appointment management, hospitals can enhance their marketing strategies, improve patient care, and ultimately achieve better results. Nice HMS empowers hospitals to make data-driven decisions and take their marketing efforts to the next level.